Intuit raised eyebrows in early January when it rolled out a free version of its Square-competitor, GoPayment, which is a mobile payment application and small credit card reader that attaches to smartphones. The caveat to the free version, as reported by Fortune, was that businesses had until mid-February to sign up for the free service, whereas Square is and always has been free to users (minus the credit card and processing fees). Today, Intuit is announcing that it will continue to offer GoPayment with a free credit card reader and no monthly fee for an indefinite amount of time (the offer was originally scheduled to end yesterday). The company also says that since the initial free offer, Intuit's customer acquisition rate for GoForward has more than tripled.
Launched two years ago, GoPayment offers a complimentary app and credit card reader to allow small businesses to conduct charges via their smartphones. GoPayment is available for iOS, Android and Blackberry phones.
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