Mozilla's Do Not Track allows users to have more control over how their browsing behavior is tracked and used online. When the feature is enabled, Firefox will tell advertising networks and other websites and applications that you want to opt-out of third-party tracking for purposes like behavioral advertising. Basically, Mozilla implements an HTTP header that Firefox users can elect to send that tells ad networks they don't want to be tracked.
INTERNATIONAL BUSINESS MACHINES (IBM) INTERDIGITAL COMMUNICATIONS

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