Friday, August 5, 2011
Nissan Sticks QR Codes On Vehicle Window Stickers
Car buying sucks but Nissan is trying to make it suck less by putting QR codes on vehicle window stickers. The thought is that buyers might want a little more info than the Maroni providers, and these QR codes are a direct link to Nissan. Jon Brancheau, Nissan's VP of of Marketing calls the On Vehicle Graphics QR codes a "silent salesperson" but it's more like a trustworthy salesperson. Amirite?
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