It looks like publishers and advertisers are warming to mobile ad startup Moolah Media. The company says that in 2011, it generated 7 million leads for its advertisers ? and 1.9 million of those leads (27 percent of the year's total) came in December.
Also in December, Moolah says its ads reached 45 million Americans. And interest in the company is growing ? Moolah projects that traffic to its website will triple this month, as pictured in the chart above.
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