Twitter, Facebook and other social networks have long counted on the rise in smartphone usage to help fuel their growth: that trend, however, seems to also be taking a toll on mobile carriers -- specifically in the form of revenues.
The analyst firm of Ovum, part of the Informa Group, has estimated that operators lost $13.9 billion in SMS revenue in 2011, as a result of their customers using services like Twitter and Facebook to message each other instead of the carriers' own text messaging services -- a big rise on the $8.7 billion Ovum estimates was lost in 2010. A separate report from mobile analytics firm Bytemobile has also charted huge growth in the use of social media on mobile -- with operators getting virtually no benefit as a result.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment