Israeli startup Wix, which allows users to build flash websites, has just raised $40 million in Series D funding led by Insight Venture Partners and DAG ventures, with Benchmark Capital, Bessemer Venture Partners and Mangrove Capital Partners participating in the round. This brings Wix's total
funding to $61 million.
Founded in 2006, Wix provides a simple mechanism for anyone to create Flash-based websites. Users can customize their Wix websites with a drag and drop editing tool and pretty templates, making the site user-friendly for users who may not be tech savvy. The site makes its money from a freemium model where users pay for extra customization and design features.
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