Study: 80% Say Social Networks Had No Influence On Holiday Shopping Decisions

Social networks could one day revolutionize how we get shopping recommendations, but not yet. Instead, tablets are causing the biggest shakeup in ecommerce. 80.2% of 1000 holiday shoppers said no,�personal connections on Facebook or other social networks did not influence their shopping decisions. Other findings of Baynote's study include that�48.6% of tablet owners made a purchase through that mobile device, and that email had the most useful promotions.

LSI LINEAR TECHNOLOGY