Friday, January 6, 2012

Yammer, We Just Can?t Quit You

Do you have a product or service you don't really like, always complain about, yet can't really stop using?

Everyone knows someone who owns a car that always breaks down, or dates a girl that they're not particularly into but for some reason they haven't made the move to cut ties. You just kind of wave the annoyances away like, "Yeah, [whatever it is] sucks," but you don't want to go through the trouble of getting a new one because the switching costs (i.e. the time it takes to adapt to a new product/service/girlfriend) are too high.

MOTOROLA MOODYS

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