Online dating is a hard nut to crack. First of all, it's a very personal process ported to a largely impersonal medium -- and then there's the creep factor. Next, it's a big business, but a small set of names dominate mindshare. Sure, with size and scale comes revenue, but it also brings less appealing byproducts like noise, faked pictures, lazy filtering, inadequate profiles, and the difficulty of judging actual interest from spam or "virtual winking".
People have become more comfortable with the idea of dating online, but they don't want an experience that explicitly (and constantly) reminds them of what they're doing. Instead, eDaters want to avoid overexposure, and experience "newness" by going beyond their immediate social graph. Although it may sound counterintuitive, a new site launching today called Circl.es wants to give date seekers that feeling of newness by tapping into one of the most familiar platforms ... Facebook.
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