A tug of war between innovation and monetization as Facebook grows could dilute The Hacker Way, says a paywalled piece from CNN Fortune. But a plan hatched since it filed its S-1 to IPO. Rather than sacrifice the user experience for revenue or vice versa, Facebook is merging the two. Content is being transformed into ads, and those ads are being blended into blank spaces and feeds where they're less obtrusive.
Scaling a company from 200 20-somethings to 3,000 30-year olds is no cakewalk. If the plan works, though, Facebook could bridge the gap between engineering and advertising, make the company feel a whole lot smaller, and let The Hacker Way live on.
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