Kiip is making a big effort to recruit independent game developers today ? it's launching the self-serve version of its advertising platform, and it has also created a $100,000 fund to help developers build and market their Kiip-integrated games.
The startup has always pitched its rewards (such as free Pop Chips or Amazon Gift Cards) as a smart alternative to traditional mobile advertising, and going self-serve is a natural step for any advertising network trying to reach a larger number of publishers. Kiip CEO Brian Wong tells me that until now, the company only worked with a "hand-picked" developers because it had to make sure that the growth in developers didn't outpace the growth in advertisers.
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